HomeFundingDutch startup SEOshop secures $1.5 million

Dutch startup SEOshop secures $1.5 million

Dutch online store company SEOshop, one of the fastest expanding e-commerce platforms in the Netherlands, has landed a €1.1 million Series A funding round from HENQ to conquer the European market. SEOshop offers clients ready- and custom-made online stores at low costs, making it market leader in the Benelux in just a few years time (Update – April 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link).

Ruud Stelder (CEO) and Dennis Cuijpers (CTO) founded the company in 2008. which nowadays employs 37 young professionals. SEOshop currently serves 3,000 clients from The Netherlands, Belgium and Germany, mostly SMEs, but also larger companies and organisations like Philips and Dance4life. Last year it reported a 250% turnover increase and this year it expects a 300% increase.

The stores are updated automatically with new features and can easily be found with Google. SEOshop even has its own app store, which allows clients to expand their online store and add new marketing, payment or reporting tools. The platform operates as a Software as a Service, meaning that customers don’t have to spend much money on building websites on their own server, but are paying a small monthly amount for the software they rent from the cloud.

“The German market in particular is ready to be disrupted,” says Coen van Duiven, CEO of HENQ. “It is relatively conservative compared to the Dutch market, and SMEs have just started to look at the cost-efficient and flexible SaaS solutions, and beyond more complicated and expensive Open Source solutions like Magento.”

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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