Dutch startup SEOshop secures $1.5 million

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A €1,1 million series A funding by HENQ allows Dutch online store company SEOshop, one of the fastest expanding E-commerce platforms in the Netherlands, to conquer the European market. SEOshop offers clients ready- and custom-made online stores at low costs, making it market leader in the Benelux in just a few years time.

Ruud Stelder (CEO) and Dennis Cuijpers (CTO) founded the company in 2008 which nowadays employs 37 young professionals. By now SEOshop serves 3,000 clients from the Netherlands, Belgium and Germany, mostly SME’s, but also larger companies and organisations like Philips and Dance4life. Last year it reported a 250% turnover increase and this year it expects a 300% increase.

The stores are updated automatically with new features and can easily be found with Google. SEOshop even has its own app-store, witch allows clients to expand their online store and add new marketing, payment or reporting tools. The platform operates as a Software as a Service. That means customers don’t have to spend much money on building webshops on their own server, but are paying a small monthly amount for the software they rent from the cloud.

,,The German market in particular is ready to be disrupted,” says Coen van Duiven, CEO of HENQ. ,,It is relatively conservative compared to the Dutch market, and SME’s have just started to look at the cost-efficient and flexible SaaS solutions, and beyond more complicated and expensive Open Source solutions like Magento.”