HomeRe-/LaunchLondon-based Moneybookers rebrands name to 'Skrill'

London-based Moneybookers rebrands name to ‘Skrill’

Moneybookers, the Paypal alternative coming straight out of Europe, just announced it will rebrand as Skrill by the end of 2011.

Skrill, the short form of ‘skrilla‘, is a slang word for money. Moneybookers explains further: “Skrill means flexibility. Skrill means choice. Skrill means reliability and peace of mind. Skrill makes you online safe.”

Moneybookers Limited was founded in 2002 and is based in London. The young company was voted as the UK’s fastest growing private-equity funded company by The Sunday Times this year. The online payment system wants the new name Skrill to become a verb meaning ‘online payment’ – just like Google means ‘search’.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).


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