This article showcases our top picks for the best The Netherlands based Cosmetics companies. These startups and companies are taking a variety of approaches to innovating the Cosmetics industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovation: Innovative ideas, innovative route to market, innovative product
- Growth: Exceptional growth / exceptional growth strategy
- Management and societal impact
Top Cosmetics Startups in the Netherlands
Data sourced from Crunchbase and SemRush.
Lalaland elevates your wholesale experience with lifelike 3D designs on models. Revolutionize your brand for inclusivity, sustainability, and digital innovation using generative AI.
ROUTINELY acts as your individualized skincare partner, leading the way to reveal the full potential of your skin. To keep it super simple, we’ve designed our products to work together.
H.H Cosmetics specializes in hair growth and lace wig products. Their products are meticulously crafted using thoroughly researched natural ingredients, ensuring the highest quality.
Caldic is a chemical supply chain services company, specializing in chemicals, food, pharmaceuticals, and energy transmission. We provide tailored solutions in food, pharmaceuticals, personal care, and specialty chemicals.
Vitaminstore offers high-quality healthcare vitamins, sports nutrition, and natural cosmetics developed with the latest scientific insights and environmental care.
Boozyshop is an online shop for beauty products, offering amazing brands at affordable prices. Their goal is to provide beautiful products and bring together brands that are not often found in Dutch stores, all in one online shop.
Little Wonderland is an online beauty store offering a wide range of makeup and skincare products, including popular and niche brands, providing a variety of choices to suit individual preferences beyond fleeting trends.
Royal Herkel is a multifaceted company. They are known for their entrepreneurship, creativity, and dedication to craftsmanship. They produces food supplements, cosmetics, and pharmaceutical products, prioritizing expertise, quality, and reliability.
Edula Zalf is a cosmetic product designed for post-surgical use. It is ideal for reducing scarring and facilitating skin healing after various surgical procedures, such as plastic and reconstructive surgery, oral and maxillofacial surgery, pediatrics, and general surgery.
BIO Beautiful provides certified natural cosmetics and personal care products that are 100% natural, organic, cruelty-free, and vegan. Our products are free from harmful substances, promoting beauty and environmental responsibility.
Coos-Cosmetics offers Korean skincare and cosmetics known for quality, innovation, and natural ingredients. We prioritize honesty, proven results, and a unique customer experience with all products being cruelty-free and skin-friendly.
PureHoney is an online store selling genuine, pure, raw, organic, and natural honey directly sourced from beekeepers, ensuring 100% authenticity. Our products originate from different countries, often from exceptional natural areas.
Dutchbeards is a company specializing in handmade beard care products. They offer handmade beard oils for those seeking high-quality alternatives to standard products on the market. Ideal for men who value quality in beard care.
GoSmooth offers permanent hair removal with IPL devices that stop hair growth by sending light pulses absorbed by hair melanin, inducing a resting phase in hair follicles.
Parfumerie.nl in Amsterdam provides attentive customer support, assisting both those exploring scents and those with specific preferences, understanding the emotional aspect of fragrance shopping.

Skinessence is an online shop offering honest, artisanal products free from chemical additives, promoting a natural lifestyle with a focus on nature, human rights, and animal welfare.

ProNano is a fast-growing webshop offering high-quality, Nano Technology-based cleaning products for vehicles, machinery, and construction equipment, with a focus on the European market and global expansion.
Coco Clean is an online distributor of natural oral care products that harness the power of nature for a healthier mouth and whiter teeth. We believe in true beauty and a natural, healthy lifestyle. Let your beauty shine through, especially your smile
Puur Nordic is dedicated to enhancing your well-being through a curated selection of premium health products. We source the highest quality superfoods, supplements, natural cosmetics, and health-enhancing items, including beneficial mushrooms like Chaga.
Paramelt is a worldwide leader in specialty waxes, adhesives, and dispersions. They cater to various applications, from packaging and cosmetics to aerospace and prosthetics. Their commitment to delivering high-quality, tailored solutions enhances their customers’ products and processes, ensuring reliable and beneficial outcomes.
The Skin Company offers a range of organic, vegan, and toxic-free cosmetics. They are certified as safe and free from harmful substances, providing eco-luxury beauty brands within the European Union.
Gezonderwinkelen.nl offers a wide range of health and wellness products, including cosmetics, medical instruments, medicines, pet food, and dietary supplements. They aim to provide customers with convenient access to various products to support their health and well-being.
The Sisters is a distribution company founded by Margriet and Dominique, specializing in sales and public relations. We supply products to major retailers like Douglas, ICI Paris XL, Beauty X, de Bijenkorf, Boozyshop, and Mooi Parfumerieën, along with other online stores and pharmacies.
MAKE-UP ACTION is a beauty product subscription service that delivers the finest beauty items to customers’ homes. Join the largest beauty box in the Netherlands and receive a new box every month, each containing a carefully curated selection of cosmetics and skincare products.
De Groene Drogist is your destination for 100% natural cosmetics, including facial care, makeup, and hair care products. We meticulously select, offer certified sustainable, and cruelty-free items. Our products are environmentally friendly, and when you order together, you save the environment and your wallet.
WA Products is an online retailer offering personal care products, cosmetics, grooming sets, and Greek decor. Their product range includes authentic Greek items, personal care products featuring Mastic, and a selection of Greek food products.
Parfum.nl is your one-stop shop for all things fragrance, cosmetics, and skincare. With an extensive range of products, we offer a variety of options to suit your personal preferences. Shop online to discover the perfect scent and beauty essentials at affordable prices.
Aphyta specializes in 100% natural, high-quality skincare products rich in organic plant extracts and oils. Their formulas exclude synthetic fragrances, parabens, PEGs, and other irritants, ensuring skin-friendly solutions.
Organic Atelier appears to be a great choice for individuals who prioritize natural and organic hair coloring products and want to avoid potentially harmful chemicals found in traditional hair dyes. It’s essential to have options like this for those with sensitivities or those who simply prefer a more eco-friendly and health-conscious approach to hair care.
“Blisso,” inspired by the word “Bliss”. Their vision is centered around ensuring everyone feels content with themselves, offering the right products and content on their website. Explore Blisso for a range of beauty and wellness products designed to enhance your well-being.
Comme Ça Skincare specializes in crafting premium, all-natural, and high-performance skincare solutions. Each product is meticulously formulated to deliver the benefits of clean, scientifically-backed, and highly effective ingredients.
Kwakzalver Sports is an online store catering to athletes with a diverse range of functional sports cosmetics. Their mission is to transform everyday individuals into athletes and enrich the athletic experience with fun and convenience.
Maui Babe is your one-stop online shop for cosmetics, suncare, and summer must-haves. Their signature browning lotion isn’t a stain or self-tanner but a sun-activated tanning accelerator, making achieving that sun-kissed glow easier and quicker.
By the way: If you’re a corporate or investor looking for exciting startups in a specific market for a potential investment or acquisition, check out our Startup Sourcing Service!