Social Media Manager – DACH

Preply Published: July 15, 2021
Barcelona, Spain
Job Type


Preply is a global language learning marketplace, connecting tutors with millions of learners from all over the world. Since the company launched in 2012, students have signed up to more than five million lessons.

Backed by some of the world’s leading investors, Preply is on a mission to shape the future of effective learning. Fueled by a belief that live engagement with a teacher is still the most effective way to learn a new skill, Preply is building a personalized learning space that will enable individual learners to reach their goals in the fastest way possible.

Powered by a tenfold increase in revenues over the last three years, Preply now has 300+ employees of over 40 nationalities based between Barcelona and Kyiv. Preply is driven by a culture of experimentation and data-driven learnings, focused on building best-in-class consumer and enterprise solutions.

As the company looks to increase momentum and scale geographically, this is a unique opportunity to join one of the most vibrant and attractive start-up communities in the world.

We are looking for a Social Media Manager, with specific focus on the US market, who can enhance our brand and build strong online communities through our various social media platforms. As the Social Media Manager you will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company.

As a Social Media Manager, you will:

  • Be the first member of the social media team: help Preply build and leverage this channel
  • Pioneer new social media channels and strategies to ensure Preply’s social media presence aligned with marketing best practices
  • Develop and execute creative and engaging social media strategies (Youtube, Facebook, Instagram, TikTok and Snap)
  • Write and produce other types of content, including copy,  audio and video
  • Manage the day-to-day handling of all social media channels, adapting content to suit different channels
  • Oversee, plan and deliver content across different platforms
  • Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
  • Work alongside with several marketing and product teams to maximize efficiency of social media strategies to achieve marketing goals.
  • Develop, launch and manage new campaigns that promote Preply and its brand
  • Undertake audience research
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Monitor, track, analyse and report on performance on social media platforms
  • Analyse competitors’ activity on social media
  • Set targets to increase brand awareness and increase customer engagement on social media
  • Manage a budget for social media activities

What we are looking for:

  • Deep understanding of the DACH market / audience.
  • Deep hands-on knowledge of social media marketing (Youtube / Facebook & Instagram or others), current techniques, and technologies acquired through 3+ years of experience in Social Media Management.
  • 2+ years of experience leading a team would be a plus
  • Professional proficiency of the German language
  • Well versed in using analytics tools and listening tools to pick up trends that can form part of our comms strategy.
  • Strong project management skills: Experience in the creation and agile execution of a social media plan which sets out how the strategy will be executed
  • Self-starter: Experience and proven track record of successfully growing social media accounts from the ground up.
  • Creative: Experience in running social media campaigns to organically growth social media channels.
  • Strong analytical skills: Ability to analyze, synthesize, and communicate critical data and adjust strategies as needed
  • Good interpersonal and communication skills: High level of emotional intelligence, ownership, and accountability
  • You are result-oriented and competitive: You love data and people

What we offer:

  • An opportunity for personal and professional growth, supported by high functioning teams, stellar investors and the exciting challenges that come with joining a company at the start of its growth trajectory
  • An environment free of bureaucracy and corporate constraints; a culture where your opinion is highly valued and appreciated
  • An open, collaborative, dynamic and international culture
  • A monthly allowance for self-development on
  • A competitive financial package, with generous leave allowance and health insurance

Our values:

  • Human: We speak honestly and directly with compassion and radical candor. We believe every interaction should be friendly, personalized, diverse and inclusive. Above all, we believe fun should be apart of everything we do
  • Customer Obsession: We put our customers first by asking for feedback and analyzing the data to build products they love.
  • Hungry: Our will to win is unmatched. We make bold, data-informed decisions, to quickly deliver value to our customers. We dare to dream big, think like co-owners, and go the extra mile to hire others who share our champion spirit.
  • Humble: We keep our egos low, constantly learn, and trust in data to make smart decisions. We know that our knowledge is imperfect and incomplete, but not stagnant. There's always more to learn from each other, our customers, and the world around us.
  • Curious: We are lifelong learners. Our curiosity helps us to view tough situations more creatively. We kill the noise and go deep on insights. We face challenges head on, and consistently seek opportunities to learn more.
  • Hackers: We’re obsessed with our customer’s problems. We focus on what matters, design with pragmatism, and move with incredible speed to create simple, creative, and scalable solutions.

Diversity, Equity, and Inclusion: is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.


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