Social Media Manager

XBTO Published: June 6, 2024
London, United Kingdom
Job Type


About us

XBTO is a leading institutional provider for digital assets. In 2015, XBTO was first to provide institutional-grade liquidity to major trading platforms.

Since then, we have made significant efforts to create stability in the cryptocurrency markets.

XBTO offers a comprehensive regulated platform for digital assets and tailored investment solutions catered to sophisticated non-US investors and institutions.

Our offering spans Asset Management, Trading, Custody, and Market Making.

With over nine years of experience in digital assets and more than twenty years in traditional finance, we offer expert insights and solutions to navigate the relatively new and dynamic field of digital assets.

We combine deep technical and trading expertise with established industry-wide relationships to provide sophisticated solutions for our counterparties.


As XBTO’s inaugural social media hire, you will build the brand’s visibility and credibility by crafting and overseeing content, fostering engagement, and establishing connections across our various social media channels.

The successful candidate is confident, self-motivated, crypto-native and deeply immersed in social media.

You must share our deep passion for innovation in the digital asset industry, well beyond a basic familiarity with cryptocurrencies.

The ideal candidate not only comprehends the intricacies of social platforms where digital asset investors congregate, but also has the ability to harness the latest news and conversations to inform and engage.

You will excel in this position if you thrive in fast-paced environments, and take pride in creating high-quality, insightful content that will make the XBTO brand stand out.

What does your success look like a year from now?

  • XBTO is recognized as a source of high-quality information, research and opinions to help investors and institutions navigate the digital asset opportunity.
  • XBTO social channels have experienced dramatic growth in consumption and engagement.
  • XBTO’s social strategy is delivering a significant, measurable lift on site traffic and contributes a meaningful amount of marketing leads.


  • Develop and implement a comprehensive social media strategy supporting XBTO’s objectives.
  • Build and manage XBTO’s social calendar.
  • Plan, produce and post high-quality, insightful content on a daily basis (market commentary, industry trends, company news in varied text, graphic and video formats).
  • Collaborate with XBTO Sales and Quantitative teams to produce high-intent technical content on digital asset management topics.
  • Apply your own engagement growth playbook to nurture a loyal community of crypto-native participants.
  • Foster meaningful interactions with XBTO’s audiences on social platforms,, in line with the company’s tone of voice and brand values.
  • Monitor and analyze the impact of social media tactics to optimize for outputs.
  • Research and test innovative approaches to utilize social media and reach savvy digital asset investment audiences.
  • Collaborating and partnering with thought leaders and brand partners to boost XBTO’s visibility


  • 4+ years of proven work experience as a Social Media Manager in the Crypto / Blockchain space. A portfolio of prior crypto-native works on social media will be appreciated.
  • Highly curious about blockchain and digital assets, and passionate about the dynamics of financial markets.
  • Strong attention to detail, with an affinity for technical products and business audiences.
  • Ability to understand, simplify, and share complex crypto and financial concepts.
  • Excellent English copywriting and editing skills.
  • Familiarity with graphic and video production processes.
  • Natural communicator and relationship builder, able to collaborate effectively with internal and external stakeholders (sales, marketing, product, industry partners).
  • Self-starter with a high tolerance to ambiguity and the ability to get things done in a startup environment.
  • Commitment to the highest ethical standards, including while working with sensitive data.

Working at XBTO

The dynamic team at XBTO is made up of some of the best talents in digital assets, traditional finance and technology.

We work in a collegiate environment with relentless focus on our mission and team.

We’re looking for individuals who share the same values and principles such as :

  • Entrepreneurial spirit - Takes ownership showcasing a high-degree of drive, perseverance and accountability to achieve our goals.
  • Trust & integrity - Exemplifies the highest ethical and professional standards to serve our clients
  • Collaboration & care - Genuinely cares about other team members and champions working as one team
  • Humility and candor - Showcases openness to the diverse ideas and perspectives of co-workers and seeks to receive and give constructive feedback.
  • Innovation & knowledge - Stays abreast of the dynamic industry, pursues opportunities to anticipate the evolving needs of our clients.
  • Risk and compliance mindset - Demonstrates a commitment to compliance and appropriate sensitivity to risk and control related issues.

Our hiring process

In compliance with applicable law, all persons hired will be required to verify their identity and eligibility to work and to complete employment eligibility verification and background checks.

XBTO is an equal-opportunity employer.

We seek a diverse applicant pool and hire without regard to race, colour, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.

We are an equal-opportunity employer and place a high value on diversity and inclusion at our company.


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