Senior Marketing Automation Manager

    Fineway GmbH Published: July 13, 2018
    Munich, Germany
    Job Type


    Job description

    • You will be a leader, problem solver, collaborator working with agile marketers, data scientist, and engineers, applying marketing technologies to deliver solutions that scale with large impact.
    • Design, build and own compelling, data driven, segment-of-one customer journeys across an entire travelers lifecycle.
    • Take bold decisions based on sound data analytics by implementing a data-driven approach to hit KPI targets like user retention and sales active pipeline.
    • Managing the evolution of marketing technology stack.
    • Build operational processes that maintain the health and compliance of our data.
    • As part of the mar-tech team, drive collaboration to build a global, visionary product.


    • 2+ years experience building and managing marketing platforms- automation, content, workflows, cross channel orchestration.
    • Solid marketing tools experience and demonstrated automation capabilities with solutions such as Marketo, Hubspot, Optimove, CrossEngange or similar. •Strong aptitude for (marketing) technologies with good understanding of state-of-the-art customer segmentation techniques, major web tech  & analytics.
    • Ability to take marketing & nurturing concepts/requirements and translate them into marketing automation programs.
    • A quick mind, structured & pragmatic, with a strong bias to action.
    • Experience in a fast-growing startup is a strong plus.

    What to expect

    • An exceptionally talented team, led by hard-boiled serial entrepreneurs & investors with decade long track records.
    • A massive opportunity ahead with a beautiful product and a strong vision.
    • A fast-paced environment with full entrepreneurial exposure & the possibility to build a revolutionary new way of trip planning.
    • 100% responsibility for what you do & lot of room to grow.

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