Senior Manager – Demand Generation Marketing (f/m/d)

Navvis Published: May 31, 2019
München, Germany
Job Type


As the Senior Manager for Demand Generation Marketing at NavVis in Munich, you will lead all aspects of our demand generation efforts and help build a world-class demand generation machine that creates qualified leads, product adoption, producing predictable volume and quality of new pipeline that ultimately converts into sales revenue. You will execute multi-channel programs that drive high-converting leads for the Global Sales team, helping them achieve their quotas and pipeline targets.

Our ideal candidate has hands-on demand generation and marketing operations experience at a B2B software company, is a creative thinker who is results-driven, enjoys complex problem solving, thrives on owning the process from beginning to end, loves working with sales teams and has passion for growth and performance marketing. The Marketing team is a full-fledged cross functional team with designers, content marketeers, product and field marketing managers.

  • Develop NavVis’ B2B marketing programs across inbound, email, events, social and advertising within a global demand generation plan.
  • Collaborate with Field & Product Marketing to develop a content plan and editorial calendar that supports the campaign life cycle at each stage of a buyer’s journey.
  • Create effective demand generation channel setup such as landing pages, email and display ads.
  • Create campaign packages that can be leveraged and quickly executed by global counterparts.
  • Implement a flawless marketing automation lead-flows triggered across different website touch-points.
  • Support the global events team in leveraging channels to promote participation and drive registration.
  • Investigate new demand generation tactics to drive greater effectiveness and efficiency and evolve the marketing tech stack overtime.
  • Report on results to senior management, ultimately becoming the Demand Generation go-to-person company-wide.
  • 5-7+ years of professional experience at B2B company (preferably in enterprise SaaS) with vast majority of that in digital marketing and analytics.
  • Expert knowledge of marketing and automation tools with demonstrated hand-on experience with Hubspot and/or Marketo.
  • Exceptional ROI-tracking skills, able to prove what is – or isn’t – working from a campaign and channel perspective.
  • Significant experience with executing campaign logistics and reporting data from web analytics, CMS and CRM systems.
  • A passion for owning the process of testing, analyzing and iterating to optimize conversions and A/B and multivariate testing programs.
  • Excellent written and oral English communication skills.
  • You thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven and enthusiastic.
  • You believe in the psychology of marketing, i.e. getting into the headspace and the mindset of the person you are targeting.
  • You love to dig into results and figure out why something worked.
  • You have a mind for the granular, getting tactics done and for the grand, always mindful of the big picture.
  • You truly enjoy enabling the rest of your marketing colleagues in launching great campaigns to the market.

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