Senior CRM & Content Marketing Manager (m/f/d)

    Fineway Published: July 1, 2019
    Location
    Munich, Germany
    Job Type

    Description

    • Creating and managing performance for all lead generation initiatives including paid channels, SEO, email & retention campaigns, content marketing, nurturing programs, and other opportunities to drive revenue.
    • Modelling and forecasting results; conducting A/B tests and using a data-driven approach to hit KPI targets like inquiries, MQL, and sales active pipeline.
    • Continuously developing and refining our premium brand strategy.
    • Developing and executing content strategy and overseeing creation of content and messaging to support strategies. Ability to create content is a plus.
    • Managing an experienced and delightful team by example and experience.
    • As part of the exec team, driving collaboration to build a visionary product.

    Requirements

    • Minimum three years of experience in all disciplines of PPC marketing with a proven track record of driving growth in a lead generation role.
    • Demonstrated ability to manage leads, funnels, nurture strategies, drip marketing, digital, online, and offline campaigns.
    • Extensive knowledge of lead generation marketing methods and Martech tools (such as Hubspot, Marketo, Pardot, Intercom, etc.).
    • Sound understanding of state-of-the-art customer segmentation techniques, ad tech analytics, tracking set-ups and attribution models.
    • A quick mind, structured & pragmatic, with a strong bias to action.
    • A plus: first-hand experience in a fast-growing tech startup.

    What to expect

    • A top international team with a multiple award-winning product.
    • An environment for your growth: open doors, flat hierarchies and full transparency.
    • An attractive compensation package and clear development paths for your career.
    • Professional training & coaching for further education, Brown Bag sessions, and much more.
    • Flexible working hours and a top-equipped workplace in the middle of Munich.
    • Fresh fruit, healthy breakfast, regular joint lunches and team events.
    • Greatly discounted travel conditions and other travel-related benefits.

    About FINEWAY

    Our mission: We free travelers from wasting time & money on travel planning ever again.

    We believe the future of travel is not search & compare but a delightful conversation to instantly create personalized trips that match your unique style & personal preferences.
    That’s why we’ve built an interface-agnostic conversation engine powered by advanced statistics & deep learning methods to decode your travel intent faster & better than anyone else. The purpose? To magically deliver perfectly tailored travel experiences instantly to your inbox. Free, transparent & bookable.

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