Product Marketing Manager Published: July 14, 2021
Berlin, Germany
Job Type


Your daily business

Be the expert on our buyers, who they are, how they behave and their key buying criteria

bull; Translate product into benefits

bull; Support the head of marketing on the launches of new products and releases of existing products, and manage the cross-platform feature communications - to new users and current users

bull; Work on texts and visuals (with the support of the design team) to communicate our features to users and prospects across platforms (mobile app/browser app / discord server)

bull; Prepare landing page texts, app store descriptions, website texts (including AB testing), campaign texts

bull; Communicate features to engage and retain current users in partnership with CRM (in form of text and / or video)

bull; Analyse the competitor landscape and work with the head of marketing on defining different marketing approaches for different target markets

bull; Collaborate with product to develop product positioning and messaging that resonate with our target buyer personas

Skills & Requirements

  • You have at least 2 years of relevant experience in product marketing, not only defining the product marketing approach but also writing copy
  • Very good ROI-tracking skills
  • Excellent communication skills to interact with colleagues and cross-functional teams
  • You’re a hands-on personality with the willingness to take ownership of your own projects
  • You have excellent writing skills in English and the ability to adjust your style to different channels and product needs
  • Ideally, you are fluent in German and able to create texts in german as well
  • You are experienced in product management and in the collaboration with various stakeholder since


  • You already worked in a Startup before
  • You are familiar with Discord

Your benefits

  • Apart from an incredible Team, interesting Positions, potential to grow and to shape, a great mission and the culture, there are several reasons why charly is a great place to work
  • Space for development: Varied and challenging activities with plenty of room for creative participation. We also offer regular training to ensure a steep career trajectory
  • Home Office: At the moment, we are working on a generous Home Office Guideline together with our team to create a work environment that serves our team-best
  • Startup Feeling: We are a strong and dynamic team ensuring to celebrate the wins. Regular team lunches and team events are part of our culture
  • Nice to have: Free Club Mate, a 24 / 7 coffee flat rate and of course fresh organic fruit for your healthy dose of Vitamin C


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