Product Marketing Manager

About Us

BlockFactory’s vision is to realize the full potential of blockchain.

We are an international bunch of entrepreneurs and techies based in the heart of the Crypto Valley, whether we are issuing university certificates on the Ethereum blockchain or tokenizing artworks, our work is innovative, diverse and designed to shake up the world as we know it.

We have a bold vision and we need talented and ambitious people to make it happen!

Your Role

• Create, implement and drive a product marketing strategy for BlockFactory blockchain products and applications
• Benchmark competition and develop compelling positioning and messaging
• Identify target customers, their needs, and how our products will meet those needs
• Understand customer needs through surveys, interviews, and analysis of product usage data
• Translate our product's value proposition into impactful, engaging material including pitch decks, case studies, blog posts etc.
• Work closely with the Product and Tech teams to shape the product roadmap
• Be the voice of the customer in product reviews and UX discussions and provide product marketing guidance
• Lead go-to-market strategies, key messaging development and tactical plans
• Drive post-launch marketing programs to scale product growth

Requirements

• Passionate (or eager to learn) about technology and how blockchain will reshape the world
• Experience with product marketing acquired in technology or professional services companies
• Ability to build relationships internally and work with key stakeholders and leaders in product management, sales and customer success to define and execute on product marketing strategy
• Positive, hands-on attitude and willingness to go the extra mile
• Strong interpersonal and project management skills
• Ability to handle multiple competing priorities in a fast-paced environment (Startup experience is beneficial)
• Excellent spoken and written communication skills in English and German

Benefits

BENEFITS

• Be part of the Blockchain revolution!
• Fast-paced, international environment within a young and growing team
• Transparent and honest feedback culture
• Coaching and mentoring to help you reach your personal goals
• Flexible work environment and possibility to work remotely
• Central office location in the heart of Zurich