Description
We Are Knitters is the leading digital brand in DIY worldwide.
Since 2011, our mission was from the beginning to bring old hobbies attractive to young generations through image, design, and communication.
Now we sell more than 300.000 orders worldwide, especially in the USA, Germany, France, and UK. We have two warehouses in the USA and Germany, but our headquarters are in Madrid, with a team of over 35 people from more than 10 nationalities.
We are committed to a greener world. By knitting your clothing, you can join the movement. We are making history in our category;
We are a community of more than one million people and still growing!
We are looking for a :
Marketing Automation Specialist
As a part of the Marketing Team, you will play a key role in the project of evaluation, definition, and implementation of marketing automation and CRM integrations.
You will also act as the owner of our marketing automation strategy.
Responsibilities
- Evaluate marketing automation tools and help us decide the one that fits better with our needs. Act as the leader within the Marketing Team in configuring the tool, being the main point of contact for the Tech and Data teams during the project.
- Co-design the marketing automation strategy including the communication calendar, segmentation, and personalization of messages.
- Help design the buyer journey and support it with actions via email marketing.
- Creation, tracking, and optimization of the journey.
- Detect conversion opportunities for specific segments, developing action plans to activate them. Implement and optimize CRM and lead-generation workflows : validation rules, triggers, alerts, automated responses, etc.
- Analyzing and benchmarking open rates, click-through rates, etc.
- The position involves high levels of communication with the Marketing Team (Brand, Email, Social media, and Performance specialists), Sales, Data, and IT teams.
- Manage data hygiene and administration of our marketing automation tool.
Requirements
- Preferred : Marketing or Technical Degree
- Minimum of 3-4 years in a similar role, ideally in e-commerce.
- Experience with marketing automation tools.
- Knowledge of CSS and HTML and technical aspects of email marketing.
- You are up to date with the latest trends and best practices in email marketing
- Fluent in English and Spanish.
- Excellent interpersonal and communication skills.
- Based in Madrid
What we offer :
- Join a young, motivated, and multicultural team (+10 nationalities in Madrid)
- Office in central Madrid
- Hybrid working model, with the flexibility of working from home some days of the week.
- Be part of a fast-growing start-up experience
- An environment where you can give ideas and put them into action!
- Competitive conditions