Inbound Marketing Manager

BlockFactory Published: December 13, 2018
Zurich, Switzerland
Job Type


About Us

BlockFactory’s vision is to realize the full potential of blockchain.

We are an international bunch of entrepreneurs and techies based in the heart of the Crypto Valley, whether we are issuing university certificates on the Ethereum blockchain or tokenizing artworks, our work is innovative, diverse and designed to shake up the world as we know it.

We have a bold vision and we need talented and ambitious people to make it happen!

Your Role

  • Take ownership of the overall inbound marketing strategy for BlockFactory
  • Work closely with the business development team to coordinate and launch marketing initiatives for b2b customers
  • Experiment with a variety of organic and paid acquisition channels, including email and social media campaigns
  • Oversee BlockFactory PR activities including liaising with external agencies
  • Help to develop and take ownership of the BlockFactory brand both internally and externally, including corporate documentation
  • Measure and optimize online marketing activities through SEO, A/B testing and retargeting
  • Produce valuable and engaging content for our website and social media presence that attracts and converts our leads to blockchain believers!


  • 2+ years experience with inbound b2b marketing and/or content marketing including social media and emailing (segmenting, nurturing, dripping,...)
  • Bachelor’s degree in marketing or a related field
  • Excellent creative and copywriting skills in English
  • Great eye for design and attention to detail to bring brand consistency to all our content and channels
  • Strong analytical skills and comfortable crunching numbers
  • Familiar with email marketing tools such as HubSpot, MailChimp, Google Analytics, or other CRM platforms
  • Excellent communication skills in English and German
  • High energy and capacity to energize others with a hands-on, self-starter mentality
  • Passionate about technology and how blockchain will reshape our world!

Bonus Points

  • Experience with SEO


  • Be part of the Blockchain revolution!
  • Fast-paced, international environment within a young and growing team
  • Transparent and honest feedback culture
  • Coaching and mentoring to help you reach your personal goals
  • Flexible work environment and possibility to work remotely
  • Central office location in the heart of Zurich

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