Head of Digital Marketing

    MastersAvenue Published: May 15, 2018
    Location
    London, United States of America
    Job Type

    Description

    We, at MastersAvenue, are looking for a highly result driven Head of Digital Marketing who can help us build an unprecedented digital footprint in order to achieve rapidly growing customer acquisition and re-engagement goals. The company is growing fast and our aim is to become the largest player in the higher education market. Our ideal candidate has 2+ years of relevant experience (preferably from fast-growing b2c companies), and has the ability to strategize, execute and improvise on campaigns to achieve the desired results.

    Key Responsibilities:

    • Brainstorm new and creative growth strategies which are focussed on our industry
    • Manage the Social Media, SEO and Content strategy of the business
    • Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube and Instagram
    • Generate quality leads for our listings and optimize lead capturing funnel
    • Drive organic growth of the website

    Key Skills:

    • Demonstrable experience in delivering user growth, SEO, Influencer marketing etc.
    • Possesses digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process
    • Excellent communication skills

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