We, at MastersAvenue, are looking for a highly result driven Head of Digital Marketing who can help us build an unprecedented digital footprint in order to achieve rapidly growing customer acquisition and re-engagement goals. The company is growing fast and our aim is to become the largest player in the higher education market. Our ideal candidate has 2+ years of relevant experience (preferably from fast-growing b2c companies), and has the ability to strategize, execute and improvise on campaigns to achieve the desired results.
- Brainstorm new and creative growth strategies which are focussed on our industry
- Manage the Social Media, SEO and Content strategy of the business
- Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube and Instagram
- Generate quality leads for our listings and optimize lead capturing funnel
- Drive organic growth of the website
- Demonstrable experience in delivering user growth, SEO, Influencer marketing etc.
- Possesses digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process
- Excellent communication skills