To get to a world with Zero Hunger faster, WFP - the world’s largest humanitarian organization - is investing in and growing private sector fundraising and partnerships to reach more people. The Private Partnerships and Fundraising Division (PPF) is responsible for engaging the private sector (corporations, individuals, foundations) through high-impact partnerships in support of WFP's strategic priorities.
Serving as a broker between WFP and the private sector, PPF strives to mobilize funding, technical assistance, innovative solutions and visibility and awareness to help WFP fulfil its mission. PPF also serves as the in-house ‘consultant’ guiding WFP Regional Bureaux (RB), Country Offices (COs) and HQ Functional Units on partnership development, best practices, compliance and rules and regulations.
WFP is embarking upon a new partnership and engagement strategy which focuses on cooperation with the business sector, foundations and individuals to drive progress towards zero hunger.
2020 is the first year of implementation of the new five-year Private Sector Partnerships & Fundraising (PSPF) Strategy. This includes a USD 50 million Executive-Board approved investment during the first three years of the strategy (subject to achieving KPIs) particularly in individual giving (IG), resulting in substantially increased income over the next 5 years.
WFP’S expansion into IG is building on the success of the award-winning mobile fundraising app, Share the Meal (STM). Launched by the Innovation Accelerator in 2015 and employing the mindset and model of a tech-start up, STM has attracted millions of users and in 2020 will raise $20-25m for WFP programmes around the world. The STM team operates as an entity out of a hub in Berlin. Under the leadership of PPF, the international Individual Giving team, underwent significant development from 2018-2019 and is on track to triple revenue in 2020 from $3m in 2019. This team is based at our Rome HQ but 50% of the team work remotely.
This growth for both of these teams, which are at the heart of our global individual supporter programme, is fuelled by the significant injection of investment funds during 2020 – 2022 to drive 10x growth in 5 years.
PURPOSE OF THE ASSIGNMENT
With this level of ambition and scale, this is a new key leadership role in the senior team of the Director PPF.
It will lead the Individual Giving team of 20+ people as well as oversee the Head of Share the Meal and work closely with counterparts in WFP Friends organizations in the USA and Japan on the next phase of development to shape and drive the global growth strategy for WFP’s supporter engagement and innovation.
This role will be responsible for innovations, new techniques, strategies and partnerships to continue and even surpass this performance. They will also be responsible for developing a future business plan which considers how the IG, STM and Friends teams drive future sustainable income and supporter growth as part of a global individual giving strategy. This includes considering brand strategy, the most effective ‘go to market’ approach and potential technology alignment.
With a strong track record and background in digital innovation and partnerships, this role will also, importantly, provide strategic advice to the Director PPF and cross functional partners within WFP such as IT, Communication, Advocacy and Marketing and WFP Friend’s organizations, in the development of organization-wide partnerships with global technology companies.
- Lead and inspire the individual giving (IG) teams to reach their ambitious targets in 2021 to contribute to the growth of IG within the PSPF strategy and evolve to deliver a sector-leading supporter experience at increased levels of scale.
- Developing overall IG strategies and priorities;
- Leading the teams to deliver strategy income growth and drive innovation;
- Identify, develop and innovate new ways and new partnerships to attract supporters inspiring them to commit to long-term support to end hunger;
- Deploying financial and other resources to maximize returns and build future capacity;
- Adapting and optimizing the programme working closely with the Communications, Advocacy and Marketing (CAM) team at HQ;
- Developing effective relationships with key internal business partners and external suppliers critical to the programme;
- Developing and supervising a coordinated work plan for all staff/consultants in the IG and STM teams; develop priorities, projects and provide advice/support to staff under supervision;
- Continuing the track record of attracting and nurturing a talented and high performing team;
- Overseeing the contracting of goods and services;
- Representing initiatives and positioning on engagement with the public and innovation including in technical innovations on behalf of WFP;
- Ensuring performance, issues and plans are highlighted to key internal stakeholders, including the Executive Board through quarterly reports.
- Review and make recommendations regarding the future strategy and direction of Individual Giving as part of the wider development of supporter engagement for WFP.
- Considering the optimum supporter journey for supporters engaging with WFP through wfp.org (IG) and STM, and contributing to WFP standing out by creating a world class supporter experience;
- Working with the Head of Share the Meal on its role and positioning as a consumer proposition for WFP, looking at audience targeting and salience so that WFP can attract a broad range of future supporters;
- Contributing to the identification and development of partnerships including brand partnerships with CAM, STM and PPF for mass public reach and engagement;
- With the Head of Share the Meal, identify how best to maintain and enhance the entrepreneurial ‘start-up’ culture of STM bringing learning, ways of working and best practice into the mainstream of WFP;
- Recommending how to best maximize the investment in technology and ‘back office’ systems made by WFP in growing individual giving and exploring opportunities for greater effectiveness and efficiency.
3. Provide strategic advice to senior leaders including the Director PPF, Directors of TEC/Innovation, Director of CAM and WFP USA in the development of organization-wide partnerships with global technology companies. Advise the Director on the PPF team’s capacity, skills and structure to achieve the goals and targets in the PSPF strategy and make recommendations on development and strengthening of the PPF team.
- Advise on establishing effective approaches and frameworks for organization-wide partnerships with priority global technology companies synthesizing WFP’s top desired deliverables (including programmatic impact) matched with the company’s goals;
- Use insights into ways of working of major tech players to create tiered relationships across both organizations;
- With the relevant teams across the organization, participate in a global mapping to take stock of current tech partnerships and identify priority areas of need/opportunity;
- Work with the partnerships team on the division’s strategy for new business development within the tech sector ensuring a holistic and inclusive approach to developing tech partnerships creating value for both parties;
- Contribute to building out sustainable programs for potential tech partners that will ensure multi-year global partnerships with strategically identified tech companies;
- Build upon and maintain your existing professional networks within the tech community to advance WFP missions and objectives including representing WFP in external forums with the tech community.
QUALIFICATIONS AND EXPERIENCE REQUIRED
- A natural self–starter with at least 20 year’s progressive experience working in, with or leading international teams in digital marketing/engagement ideally at the national, regional and international levels and with a combination of agencies, international organizations and in the private sector
- Passion for the power of innovation and experience of developing/implementing digital transformation strategies in international businesses and organizations including UN agencies and INGOs as a senior manager and/or a senior level advisor to directors and leadership teams
- Experience as a leader in a relevant major tech company (FAANGs) a distinct advantage as the two major marketing platforms for IG and STM are Facebook and Google
- Track record of leading teams to deliver revenue growth, product innovation and creating new business models across a portfolio of consumer engagement activities
- Extensive and proven experience of working in a fast-paced international environment – delivering results across multiple countries – with demonstrable insights into regional and market opportunities and challenges
- Strong people management skills, experience managing high performers and passionate team members with an entrepreneurial drive; the ability to establish and maintain effective working relationships with people in a multi-cultural, multi-ethnic environment with sensitivity and respect for diversity
- Experience of corporate social responsibility from the for and not-for-profit sectors
- Track record of creating partnerships/cause-related marketing initiatives brokered between the public and private sectors
- Ability to build relationships with senior leaders and direct experience in advising boards, CEOs and senior leadership teams in making recommendations for new business plans and organizational change
- Financial budgeting and reporting skills and experience overseeing budgets of significant size is essential.
Advanced University degree in Business administration, Corporate governance, International development/relations, Political Science, Development economics, or other relevant field - or First University degree with additional years of related work experience and/or trainings.
At least 20 year’s progressive experience working in, with or leading international teams in digital marketing/engagement ideally at the national, regional and international levels and with a combination of agencies, international organizations and in the private sector.
Superior interpersonal relationship management and communication.
Strategy development and advise experience.
Ability to think creatively and deliver on commitments.
Excellent command of spoken and written English.
Intermediate knowledge of another official UN language would be a plus.
WFP offers a competitive compensation package which will be determined by the contract type and selected candidate’s qualifications and experience.
Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply
WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status