Digital Performance Manager

Mackinnon Bruce International Published: August 22, 2024
Location
Birmingham, United Kingdom
Job Type

Description

Description

We are partnered with an award-winning wellness and personal care brand based in Birmingham, to hire a Digital Performance Manager.

Who we are?

We are a dynamic recruitment and executive search agency that has evolved since our first establishment in 2012. We work with several high-profile clients, start-ups, and SMEs globally to help them source and retain top-tier talent.

The Role

As the Digital Performance Manager, you will manage the media agency’s performance across PPC, Affiliates, Digital PR, and SEO.

You will monitor & optimize daily performance across current digital channels.

Responsibilities:

  • Manage daily and weekly performance using platform and GA4 data (conversion, acquisition, and spend vs targets), and suggest optimisations.
  • Influence the digital media agency daily on performance.
  • Manage the strategic channel roadmaps ensuring new technology, beta products, and testing AI are fully utilised.
  • Oversee and suggest optimisations of campaigns through the full breadth of tools and technologies on offer.
  • Hands-on management of the performance channels' day-to-day activities, in collaboration with the digital agency.
  • Leverage data and insights from 3rd party agencies to support acquisition growth targets.

Requirements & Qualifications:

  • Proven experience in performance marketing across digital channels PPC, Affiliates, Digital PR, SEO.
  • Comfortable with digital platforms including Google Ads, SEO tools, GA4. YouTube, SA360, Display 360, etc.
  • Analytical and data-driven approach, with a high attention to detail and deadline management skills.
  • Excellent communication & collaborative ability.
  • Up-to-date understanding of industry and technical developments.

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