Digital Business Analyst- Marketing Automation Technology (H/F) – CDI

Hilti Published: November 6, 2020
Boulogne, France
Job Type


What's the role?

It’s an incredibly exciting time to join Hilti global Engagement Marketing team! We are redesigning the future of digital at Hilti and are looking for new team members to play an integral part in our transformation journey. As a Digital Business
Analyst – Marketing automation technology, you will work in a global, collaborative, fun, and agile work environment. You will partner with business stakeholders to understand processes and problems, identify potential solutions, and define business requirements for a successful implementation of data-driven, personalized digital marketing at global scale.

Who is Hilti?

If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 75 years, and a worldwide reputation for pioneering products and exceptional service. With 30,000 people in more than 120 countries we operate with a unique direct sales model and generate around 250,000 customer interactions every day.

What does the role involve?

As a Digital Business Analyst – Marketing automationtechnology, you define business requirements and recommend solutions in theform of features/epics, user stories, and other document artifacts.
You act as a proxy for the business throughout the planning, development,testing, and release activities to ensure that business requirements aredelivered at the intersection of our customer data platform, marketingautomation solution and automated performance intelligence.
You create clear and concise documentation to represent a business process or youspecify a solution using common modeling techniques, making sure that detailsare clearly captured and scope is defined.
You will identify, quantify, document, analyze, prioritize, monitor and groom requirementsto facilitate behavioral marketing campaigns development and their subsequent globaldeployment.
Working in global cross-functional teams, you act as a liaison between businessowners, data engineers, data scientists, performance managers, Salesforcesolution-/ and technical architects, as well as global IT enterprise architects.

With Engagement Marketing we are actively reshaping the concepts of marketing and sales at Hilti in the future. And if it were not enough, this will all happen from a truly global Digital Marketing and Sales team, located in a world-class office in Paris/ Boulogne-Billancourt.

What do we offer?

To further accelerate in digital marketing, we are building our Global Digital Hub in Paris. You will experience the agile mentality of a start-up, combining the stability of a sound business model and the working environment of an award-winning culture. You can make an impact from day one in an international and diverse team by shaping the future of digital at Hilti and revolutionize customer interactions.

Why should you apply?

Boost Hilti’s ability to serve individual customers in the best possible way, via articulated omni-channel/ digitally-enabled campaigns. Establish and drive your team to excellent results. Participate in starting up a new Digital Marketing organization, enjoying high freedom to act and delivering global impact. Open, excellent international and cross-functional career prospects in a dynamic environment.

What you need is:

  • Previous experience as a Business Analyst, including knowledge of business analytics via automated queries in SAP
  • Knowledge of Salesforce Marketing Cloud (or equivalent marketing automation suites) and a high-level understanding of data engineering and data science principles
  • Demonstrated systems thinking, with an ability to solve problems with strong analytical skills
  • Excellent communication skills in English (verbal and written) to translate articulated business needs into crisp technical requirements maintained over time
  • Experience working in scrum & agile frameworks, including working tools (e.g. Jira)


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