CMO / Growth Hacker at Barry

This job posting expired and applications are no longer accepted.
Fortum Published: February 18, 2018



Growth Hacker / CMO

Hi our CMO, meet Barry - our startup!

We at Barry believe buying energy can be fun, fair and simple. To fill our purpose, we are now in the process of launching a disruptive next generation energy startup in Denmark. We aim to offer digital consumers, mostly urban residents, with personalized energy service on a fixed rate, with an intuitive mobile one-click experience. Simple, fair and fun are the values in the core of our brand. Our pre-signed customers love Barry and appreciate the convenience and comfort. And that’s where you come in.

We are now looking for a CMO / marketing driven Growth Hacker to join our passionate team. In your role, you will be building, owning, executing and leading:

Creative and brand content creation and creation of brand assets including marketing messages, advertising campaigns, tonality, visual identity, videos and images – everything needed for a 360 digital experience and our consumer touch points and messaging across all channels.

Service experience and webb/app user interaction design by working with our UEX team and building the Barry service unique of a kind in terms of getting customers to value and love our service.

User acquisition and growth hacking to grow the company in direct acquisition of actual and potential customers. This involves operating and executing marketing campaigns and hands-on management of multiple channels, including search engine marketing (SEM/paid), search engine optimization (SEO/unpaid), social (virality, paid and unpaid), and content advertising.

Customer service and retention/engagement focusing on getting acquired customers to stay engaged including messaging (email, chat, in app) to interact with customers, follow up with and incentivize users, as well as re-targeting campaigns.

Marketing communications aka “MarCom” (and PR), defining the company’s and executive narratives, working with media, through conferences, and other avenues to raise awareness and understanding.

Brand positioning developing and refining what the Barry brand is – including positioning the brand relative to its competitive set - based on market traction, customer feedback, desired differentiation, and more.

We expect and appreciate you to have:

  • Background in building and launching new digital services or products.
  • Understanding of the “new economy” businesses and business models, by leading marketing, sales or a company
  • Strategic mindset and hands-on attitude and approach to acquire users and customers
  • Ability to run multiple projects and launch process at the same time
  • Experience in both established consumer businesses or startups
  • Fluent, vocal, creative and expressive in content creation. Native Danish, excellent in English, written and spoken
  • Passion for disruption, growth, constant learning on growth hacking and startup mindset
  • Capability and ability to recruit and lead a small customer service team.


Barry is an internal startup incubated and owned by Fortum. And yes, we do have funding.

We are looking forward to discovering our next team member! We offer a unique & independent position in a killer team, startup environment with a big company benefits and security, and growth centric new business focus.

Please send your short application with references and CV to [email protected] by February 28th, 2018.  If you have any further questions, please contact Rami Piik, VP of Technology and New Ventures in Fortum at [email protected] or call him directly +358 50 453 2021.



Joining the change for a cleaner world! Fortum Corporation is an energy company focusing on the Nordic and Baltic countries, Poland, Russia and India. Fortum operates power plants, including co-generation plants, and generates and sells electricity and heat. In addition Fortum provides waste services as well as other energy related services and products e.g. expert services for power plants and electric vehicle charging. Fortum is listed on the NASDAQ OMX Helsinki stock exchange and shares the number one position in the Carbon Disclosure Project's (CDP) Nordic climate index. In 2016 the company recorded €3.632 Bill revenue.


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