Chief Marketing Officer / CMO (m/f/d*)

PlusDental Published: February 18, 2021
Berlin, Germany
Job Type



As CMO (m/f/d*) and member of the management team and you will define, shape, and implement initiatives to grow PlusDental into the largest European Med-Tech company.

What you'll be doing:

  • Leading, building, and developing a highly-skilled marketing and creative team (consisting of around 20 team members with 3 direct reports) to deliver business growth
  • Managing our Europe-wide (currently 8 markets) brand and performance marketing, communications, strategy, and content
  • Supervising all performance and non-performance marketing channels such as Influencer marketing, SEM, Paid Social, TV, Native advertising, Affiliate, Referrals, PR, and Events
  • Conduct research to better understand our patients (e.g. customer segmentation) and marketing performance (e.g. attribution modeling)
  • Owning the personnel and budget planning, deciding whether and with which external agencies we work with
  • Collaborate with business leaders to create and communicate vision, strategy, image, and brand message across all levels of PlusDental
  • Continue to drive and shape PlusDental’s brand as the #1 quality leader in our markets

Who we are looking for:

  • Strong track record (minimum 8 years) in a leading marketing role, ideally gained in a fast-paced start-up environment
  • At least 2 years of leadership experience as a Director, CMO, or VP - a leadership style that inspires, motivates, and coaches the team and energizes the company
  • Being a globally-minded marketer with deep experience across the entire marketing mix, strategy development, and budget management
  • Experience in working with multi-million Euro marketing budgets and in successfully achieving ambitious growth targets
  • An entrepreneurial mindset with a focus on data, analytics, automation, and growth-hacking
  • Being an innovator who can manage both immediate and strategic tasks and prioritize accordingly
  • Fluent English skills

What we offer you:

  • Work-life balance: a family-friendly working environment, flexible working hours, and unlimited home office days
  • Company benefits: A competitive salary package, discount on our aligners for you and your friends, Cashback for lunches, and up to 75% discounts in partner companies
  • Personal and professional development: an award-winning feedback cycle combined with a budget for internal and external training opportunities (such as language courses, leadership training and mentoring)
  • Life at PlusDental: An international and diverse team (40+ nationalities), regular events, modern work equipment, a comfortable working space with air conditioning and a rooftop terrace, and a fully stocked kitchen with snacks, drinks and Friday Beer. Learn more about our benefits

About Plusdental:

As one of the fastest-growing MedTech Start-ups in Europe, PlusDental has made it its mission to digitalize and democratize aesthetic dentistry. Headquartered in Berlin, with several consulting centres, partner dentists throughout Europe and over 330 satisfied employees, we work every day on our mission to give people the most beautiful smile possible.

At PlusDental we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).


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