Business Development Executive

Wysa Published: May 28, 2024
Liverpool, United Kingdom
Job Type


Company Description

Wysa is a global leader in digital mental health, providing AI-enabled coaching for mental and emotional wellness.

The service offers early intervention to high-risk groups through various methods, including an AI chatbot, a library of evidence-based self-help tools, and messaging-based support from human therapists.

Wysa has helped over 6 million people in 95 countries through 500+ million AI conversations, and it is recommended by the NHS and rated highly by ORCHA, the digital health app evaluation agency.

The company has also been recognized and featured by Google, The World Economic Forum, Apple Entrepreneurship Camp, Philips Health Works, and Swiss Re’s Insurtech incubator program.

The Role :

  • You will embark on a journey to become an expert in corporate wellness strategies, delving into the intricacies of mental health care support systems.
  • You will become a knowledgeable expert in bridging the gaps in mental health care with innovative tools and strategies to enhance employee well-being within corporate environments.

In this position, you will immerse yourself in the realm of corporate wellness, exploring the diverse landscape of mental health challenges faced by employees.

By leveraging cutting-edge technology, such as tools like 6sense, you will identify organizations that are seeking to improve mental health care support systems and develop targeted solutions to address them effectively.

Your mission will be twofold : to optimize engagement with warm leads, guiding them through a journey of discovery and assistance, and to foster a deeper understanding of mental health within corporate settings.

Through your expertise and dedication, you will play a pivotal role in transforming how organizations approach mental health care, ultimately creating healthier and more supportive work environments for employees everywhere.

Job Brief 

We are seeking a proactive and customer-focused Business Development Executive to nurture and engage with warm leads.

In this role, you will be responsible for contacting warm leads by phone, email and LinkedIn, building rapport, and nurturing relationships to encourage prospects to become active sales leads.

The ideal candidate will have excellent communication skills, a strong ability to uncover customer needs and explain how Wysa can meet those needs by drawing on real world examples, and a passion for delivering exceptional customer experiences.

You will qualify warm leads by determining whether they are a good fit for Wysa, and whether they are ready to buy, enabling you to focus on the most promising opportunities.

How to Apply :

If you are a confident, results-driven individual, with a passion for building relationships, we want to hear from you. Please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this role.

You must have a quiet and dedicated working space available and a fixed line broadband connection.

Experience in any our target sectors is highly desired :

  • HR, wellbeing and safety leaders at large employers
  • Youth including secondary schools, colleges and universities
  • Healthcare including pharmaceutical, healthcare providers (eg NHS) and hospitals


You will be reaching out to leads in the UK, USA, Europe and English speaking countries internationally.


  • Qualify inbound marketing leads and facilitate hand-off to the regional sales representative
  • Cultivate relationships, initiate communications, and drive opportunities forwards
  • Revisit prior campaigns to reconnect and initiate new conversations
  • Collaborate with senior team to identify growth opportunities
  • Implement a consultative approach to understand client needs and align with Wysa’s solutions
  • Demonstrating and explaining the Wysa products and benefits to buyers
  • Contact warm leads through different channels (phone, email, LinkedIn) to build rapport and establish trust
  • Engage with leads to understand their needs, budget, priorities and authority to prioritise and track accordingly
  • Utilize intent tools like 6sense to identify and prioritise outreach and engagement
  • Maintain accurate records of lead interactions and update CRM system accordingly
  • Setting up outbound call cadence and managing consistent flow of meetings to regional managers
  • Develop effective strategies for identifying and targeting potential clients
  • Gain a good understanding of Wysa’s technology and use cases
  • Continuously evaluate and improve lead engagement strategies based on performance metrics
  • Collaborate with the sales team to develop personalized strategies for lead engagement
  • Collaborate with the marketing team to refine content marketing and sales materials
  • Being accountable for hitting monthly sales KPIs & call volumes
  • Stay up-to-date on industry trends and best practices in lead engagement and sales conversion

Requirements and skills:

  • Bachelor's degree in Psychology, Marketing, Business, or related field
  • Experience in a sales, account management or customer service role is highly desirable
  • Excellent communication and interpersonal skills
  • Well organized, with a good eye for detail
  • Ability to build rapport quickly and establish trust with leads
  • Proactive with strong problem-solving and negotiation skills
  • Familiarity with CRM systems and sales tools, such as Hubspot or Salesforce, is a plus
  • Ability to work independently and as part of a team
  • Passion for delivering exceptional customer experiences
  • Experience in lead generation or outbound sales is highly desirable
  • Strong understanding of sales processes and how they are implemented
  • You must have at least one year’s experience in telesales or telemarketing


  • This is a remote UK based role, flexitime
  • Part time welcome, including some evenings if preferred (week days only)
  • £23-£27k base salary, dependent on experience (pro rata)
  • Generous commission / bonus in addition to basic salary
  • 34 days holiday (pro rata) including bank holidays
  • One team collaboration day in London each month, expenses paid
  • Private healthcare with Bupa
  • £50 contribution towards gym subscription

You will report to the Chief Marketing Officer in a sales and marketing team.

Why work at Wysa?

Take ownership and be an integral part of a fast growing startup.

You will build valuable skills as a professional while also making friends for life

We offer flexible work hours , a possibility for a fully remote job and a culture where you thrive and are rewarded for being a smart worker

Join our team for an exciting, challenging and fulfilling role!

About Wysa’s Team

Global Team - The team comprises people from all over the world and is distributed around the world. Expand your horizons by working with a multicultural team

Industry Leaders - The founders and senior team members are from IITs, IIMs, London School of Business and have held top positions across Goldman Sachs, Pearson, Microsoft leading cross functional global teams.

Work with and learn from the very best

Passionate Colleagues - Work with passionate hard working colleagues who will push the boundaries and only deliver the best


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