Born in 2022, Roca Group Ventures invests in innovative projects that anticipate new customer needs, drive digitalization, and promote sustainability, all with the goal of enhancing the value proposition of Roca Group—a global leader in the creation of bathroom spaces. They establish valuable partnerships by defining challenges both internally and externally to benefit customers and society. Through open innovation challenges, they seek early-stage startups with global ambitions that align with their areas of interest and can demonstrate the added value of integrating their solutions into the Roca Group ecosystem.