At Lightbird, we partner, early in the journey, with companies that lead with distribution. We believe that establishing this from the beginning is the only way to stand out in today's market. Backing Entrepreneurs Reaching for the Sky. We are in the era of the end user and their teams, where B2B software companies have to be obsessed with the person they build for. In this era, the best companies turn innovation into a go-to-market advantage. We call this: Distribution Advantage.