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Wild Cosmetics

Wild Cosmetics

Wild Cosmetics
Category
Business Description
Founded in 2019 by childhood friends, Freddy Ward and Charlie Bowes-Lyon, Wild offers a design-led offering to the eco-friendly personal-care market – perfect for the Instagram and TikTok generation.

The reusable aluminium case comes in six metallic shades – aqua, electric blue, coral, pink, black, purple – colours that recall the latest must-have tech accessory. Made in Bournemouth, the biodegradable deodorant comes in a bamboo pulp refill that’s inserted into the case via a simple twist mechanism.

The cream-based, vegan formula is made with natural botanical oils, butters and waxes and is free from gluten, aluminium, BHT and triclosan and features ten sophisticated scent choices driven by its own consumer feedback. It’s a mass premium product that’s extremely user-friendly.

Plastic packaging is finally becoming front and centre of consumer conscience and across Europe and beyond, we are opening our eyes to the extent of the global plastic problem. Wild is offering a subscription option, giving it a massive opportunity to keep growing.

According to Statista, the global market value for natural cosmetics and personal care expected a positive increase from almost $34.5 billion in 2018 to roughly $54.5 expected for the year 2027, revealing the growing importance of the natural and organic market.
Based in
London
Tags
Cosmetics, vegan, eco-friendly
Total Funding
Between €5 million-€10 million
Founded
2018
Website
http://www.wearewild.com/

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