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Business Description
WakeupData empowers e-commerce business by allowing you to combine and merge any data set with your product data feed, so businesses can optimize it and send it on to any given price comparison portal, marketplace or affiliate marketing platforms, saving you time and resources.

Long Business Description

WakeupData ApS is an IT startup from Aarhus, founded in 2014. It was created in order to provide online stores with the maximum amount of high quality data feed integrations for the best value possible. We are based in Denmark, but we have a global soul. Our award winning team consists of eight different nationalities - a mere representation of the international landscape of Aarhus.

While being one of the six finalists at IBM's Business Connect 2015, WakeupData ApS proudly raised just above four million krones for future development efforts from initiatives such as Markedsmodningsfonden, Vækstfonden and the Innovationsfonden.

We are a member of FDIH, the Association of Danish E-commerce, and received the second place award in 2017 in the best e-commerce solution category for our work with Kaufmann.

In 2018 we achieved bronze in the 'Best E-commerce Tool in Denmark' category. We are continuously looking to grow our strategic partnership network through marketing & sales channels and agencies.

Our mission
We help online businesses automate and optimize their processes through high-quality data integrations, maximizing return on investment without the need for developers.

Our vision
Our vision is to become a leading platform for online businesses to manage, transform and enrich ANY dataset, giving them the best value by developing better interaction methods and new technologies for providing profitable data integration solutions.

Our value proposition
We offer a user-friendly interface to online stores and media agencies for transferring their correct and up-to-date data to countless platforms, with the help of our dedicated customer success managers.

Compared to other feed tool providers, we take a personal approach to each piece of data and deliver it to the right channel in a seamless way, focusing on the rules and best practices in each industry while shaping the content in the best way possible.

We want all our customers data to be secure, which is why we are cloud based, so that all users have a continuous and safe service at all times.

Our Why
WakeupData was born to simplify the work of thousands of people, whether you are an online business owner trying to increase your sales, a marketer trying to come up with a new way to market products or a PPC manager trying to help your clients to get the CPC down.

We’ve designed WakeupData to give you back the most precious currency: TIME. That is our North Star.

Our How
WakeupData technology has been developed to be a self-service tool for web shop owners, marketers and PPC managers, with that said, our internal motto is: 'We CARE about your business'.

Our dedicated Customer Success team builds strong relationships to make you and your company more profitable.

Our technology and our team will reduce your costs by advising you on best practices, including out-of-the-box solutions to standard and unforeseen challenges as well as incredibly fast implementations of data feed management solutions, so you can relax and get back precious time and resources.

Our What
Dennis Cassøe our co-founder had a vision.

After working in the core team that developed Wupti in 2013 he realised the need for a tool that could facilitate the integration of e-commerce platforms with EVERY channel.

Dennis felt the struggle of webshop owners and marketers to deliver quality data to each one of the thousands of sales channels, marketplaces and shopping carts in the global market.

Dennis created WakeupData to transform an incredibly complex problem shared by many, into an tool that is simple, easy to use and a fraction of the cost of other solutions and which generates ROI within 14 days.

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