Usheru powers direct ticketing and marketing data insights for film distributors such as Universal, BFI, Sony Studio Canal & Paramount. usheru’s uniquely connects a film website (e.g. fiftyshadestickets.ie) to the existing point-of-sale systems of cinemas and allows a consumer to book tickets really simply. For film distributors, they provide a way to connect marketing spend to cinema ticket purchase, and also provide an insights platform (usheru Analytics) to allow film marketeers have visibility in real time into the sales success of marketing campaigns. This is a B2B software product, which is developing into a SaaS business model through usheru Analytics.