Supply chain traceability 2.0 – Leveraging the power of data using blockchain technology
What is UNOVA?
In short, a blockchain-powered ecosystem & platform in the food industry. We leverage the power of blockchain technology to provide supply chain traceability and transparency. This allows us to create trust between parties that don’t trust each other while at the same time solving many problems that exist within different supply chains. This is made possible by giving the multiple parties & end consumers targeted access to currently unshared or unused data.
Unova provides a holistic data model that enables the frictionless onboarding of real-world supply chain entities, the measurement of their attributes, and the tracking of related logistical events. You can use our connector API’s to create unique digital identities of items you want to track and analyze along the way. This identity and history will be stored permanently and immutably on the blockchain.
Removing current data silos (each company having a separate system and database) which prevents real traceability from being possible. Thereby, reducing fraud and increasing food safety, transparency & traceability. When you look at current policies and compare it with the actual reality of the food producers (especially the meat industry) it is clear that traceability is limited. Excuses are easily made that it’s not technically possible or only DNA samples are used to prove traceability which then turn out not to be accurate. It is time to show what modern tech can do.
We have created a very easy to integrate system and onboarding platform allowing parties to onboard with minimal IT knowledge. A standard format of assets & events which still allows for flexibility and understandable tools to implement. Any producer or party in the chain can create the data which ensures the system to provide full traceability. Our technology is not limited to just food, any product can be traced and problems in other supply chains can be tackled.
Consumers can scan a product and view the full traceability from farm to fork in a trusted way by ensuring the immutability of the data. This allows consumers to make an informed choice and in turn rewards food producers who focus on sustainability and quality of their product.
Companies have the provenance of their products and can use our main company platform to execute recalls efficiently with minimal food waste. With our system, they can be safe to know they have all the right data to act whenever there is an outbreak. Knowing the full supply chain, based in assets and events (place and time), guarantees food safety, combats food fraud and overall provides a more transparent supply chain.
We believe consumers should have access to full traceability and transparency of the products. Allowing everyone to know exactly who, where, when and what was involved in producing it. We believe companies should be rewarded for good practices like increasing quality, sustainability, reducing fraud, reducing slavery and basically everything that has a positive impact. To reward them a consumer should be able to vote with their money by buying from suppliers they trust. Meaning the data should be available.
We believe supply chains on an IT level are best managed as if they ere just one company. A far more efficient way to manage supply chains is through the creation of a network, whereby nodes are connected through multiple routes, rather than through the linear “one-up, one-down” model that is the norm in the status quo of supply chain management.