📢 We live in a data driven generation where big data, data mining and artificial intelligence are revolutionising the ways we obtain value from data.
❗️ But the challenge is that public and private entities fall into data paralysis because of (1) data inertia and (2) data privacy.
1️⃣ Data inertia: if you do not or only partially use your sensitive, personal data, then you have costs of opportunities of not unlocking your full data potential.
2️⃣ Data privacy: If you do use your sensitive, personal data, you risk security breaches and fines for noncompliance, which damage not only your reputation but ultimately also your foundation of trust.
🚀 Our B2B SaaS solution – a synthetic data generator – empowers you to unlock your data potential and strengthen your foundation of trust, while mitigating privacy risks.
👉 And the technology for that is synthetic data.
❓ What is synthetic data and what are its advantages?
💥 In a nutshell:
➡️ Artificially-generated, yet anonymized data that mimics the original data.
➡️ Mimics the original data by learning the correlations and thus keeping the statistical distributions as the original data.
➡️ Can be scaled to any size and can be sampled from unlimited times, making it highly efficient.
➡️ Being fully anonymized it cannot be reversed, as is the case with pseudonymization.
➡️ Compliant with existing regulations and exempt from potential fines and penalties.
➡️ Cost effective when compared to alternatives such as pseudonymization.
✅ Syntheticus enables you to avoid compliance issues and share synthetic data.
💡 Gartner predicts: By 2024, 60% of the data used for the development of AI and analytics solutions will be synthetically generated.
❓ A often asked question: How can I generate synthetic data?
💥 2 simple steps in <1min:
1️⃣ First upload your data
2️⃣ Set your desired parameters and let the engine generate synthetic, anonymised data.
🎥 Watch the video!
📧 Reach out to us if you have some questions/remarks about this.