Studio Nefce
We're building a freemium and microtransactions mindfulness game with productivity features that encourages young people in education and knowledge work roles overcome their smartphone addiction problems. Users progress through our mobile experience by engaging in expeditions (think time spent intentionally away from their device) and we support their success with task and scheduling features. Counterintuitively, you progress the most in our game, by not playing. We monetise by users converting to a subscription that gives access to premium productivity features and by users paying for in-game cosmetic items to personalise their experience, and we expect to grow by leaning into social features such as a multiplayer mode.