store2be

Berlin-based company store2be is the leading marketer of promotion, pop-up and event spaces in Germany, Austria and Switzerland offering about 3,500 locations in its portfolio. Founded in 2015, the company is helping agencies and brands book the right live marketing locations in shopping centers, airports, train stations, public spaces and retail stores.

With Event Analytics, store2be offers a WiFi-based technology to measure performance metrics at live marketing events. By analyzing reach, customer visits, interactions and dwell times, store2be is making live marketing measurable for the first time.