Shotgun, founded in 2014, aims to serve both party planners, and party goers. In a highly competitive market, Shotgun differentiates itself precisely thanks to its B2B2C proposal. On the one side, its event organisation platform allows professionals to manage every aspect of planning, including ticketing, marketing and building a community. On the other side, Shotgun acts as an underground nightlife guide which presents users with personalised recommendations for new venues, artists and experiences. Established first with an electro music vibe, the platform is now beginning to open up to other styles, like rap and pop.