Salubata

"At SALUBATA, our mission is to invent lifestyle technologies that help people and the planet. We presently occupy a niche where we make modular (customisable) shoes from recycled plastic wastes.
We have two customer segments which include:
a.- B2C (direct sales of shoes to end customers): Mass Market (The average customer has low to median level of disposable income) seeking an experience of comfort, quality and service differentiation aged between 18 - 45 years, resident in urban and peri-urban regions
b. B2B: Retail & Franchise (in plan)
Our customer acquisition strategies include: Ads, PR, Social Media (Instagram, Facebook, Twitter, Snapchat, Email, Video Website, Online Marketplaces, Direct Sales in Stores, Sale Events, meet-ups, Referral programs, loyalty programs partnerships and also a franchise system (in plan)
Our go-to-market strategy entails: 1. Selling our story in a meaningful way that induces the customer emotional connection. 2. Word of mouth - creating experiences so exciting that people would talk about them for weeks. 3. Unique partnerships. 4. Constant innovation via release of lifestyle technologies and appending products beyond footwear that help the customer live better. 5. Remarkable digital Ads. 6. Being socially and environmentally conscious"