owntag
owntag provides a privacy-friendly, European-hosted infrastructure for server-side tagging using Google Tag Manager (GTM). By routing data through a server-side tag manager, owntag enhances data privacy, control, and quality for digital analytics. Our solution addresses common issues of client-side tagging, such as limited control over data privacy, data quality losses due to ad blockers, and the impact on browser performance. With owntag, businesses can set up and manage a server-side GTM container with ease, ensuring GDPR compliance and data security through our exclusive use of European cloud infrastructure. owntag simplifies hosting, monitoring, and maintaining your GTM setup, making it accessible for both small businesses and large enterprises looking for modern, robust and end-to-end controllable data collection.