OUTBND

OUTBND: The Action Sports Social Network
Business Name:
OUTBND
Category:
Business Description:
OUTBND is the Social Network made by action sports lovers for action sports lovers. We allow Adrenaline Junkies to share their passion and compete with one another, while providing businesses a way to create a meaningful conversation with their clients. By creating the “challenge feature” we made it easier for people to share content around specific topics. This translates into more easily targeted interactions for businesses, who can use the same feature to run giveaways to sponsor their products or to embed the content of a challenge onto their website, making it easier to leverage user-generated content.
Long Business Description:

OUTBND is the Social Network made by action sports lovers for action sports lovers. We allow Adrenaline Junkies to share their passion and compete with one another, while providing businesses a way to create a meaningful conversation with their clients. We are talking about 430Million potential users and a growing market of over 200Billion USD. In a world governed by a “like model”, content becomes redundant and the need to go viral pushes people to literally follow trends or do crazy things. By using the platform, users will only see content within sports categories of their choosing: this allows the user journey to still involve a research for the content, necessary to get “hooked”, but provides sources of inspiration for new activities that are «closer» to the one that the user is interested in: we call these categories “Habitats”. By creating the “challenge feature” we made it easier for people to share content around specific topics. This translates into more easily targeted interactions for businesses, who can use the same feature to run giveaways to sponsor their products or to embed the content of a challenge onto their website. Our motto is “Ride.Share.Repeat.” and that is because our integration with other platforms makes it easier to share, redirect or import from them, reducing the time an athlete needs to spend managing multiple profiles. When thinking how we were going to monetize this app we kept two things in mind: Safety (of our users information) and uninterrupted experience. Through our platform businesses won’t need to run a targeted campaign, but simply launch a challenge for specific sports categories where every interaction brings far more measurable value than a simple like. This will allow better ROIs for companies and a better experience for our customers. As action sports lovers ourselves, and taking in account the background of our team, which is a mix of experiences coming from influencer marketing, adtech and Business intelligence, we noticed the potential to provide the Industry with valuable reports that took in account trends in such a scale that would turn into actionable information for businesses with the Action Sports Industry, which lacks of comprehensive reports. Join the community. Go outbound.

Based in:
Milan
Tags:
action sports, social network, adventure, social media
Total Funding:
No funding announced yet
Founded:
2018
Website:
go-outbnd.com
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