The digital ecosystem of Must Had connects conscious consumers with brands, artisans and designers with expertise in creating stylish and unique clothing starting from textile waste such as unsold inventory, fabric scraps and second-hand garments.
This is possible thanks to the brand’s creativity and know-how in upcycling techniques.

Must Had aims to digitalize and give visibility to these small brands by offering them a new sales channel that can connect them with a wider audience, allow them to enhance their brand image and increase their profitability.
The regenerated products offered on Must Had are addressed to digital conscious consumers willing to purchase sustainable exclusive fashion without renouncing to quality and style.

Must Had manages all the relationship with its final client: from the uploading of new products on the platform, through the management of the sale, up to the item delivery to the final client. Marketing activites and other services aimed at supporting the brands are also included in the package.

Additionaly, Must Had personally collects second-hand and deadstock clothing from people, brand’s warehouses or shops, and distribute them to its network of Refashion brands who then give them a new, fashionable life.
Each unique revalued piece is eventually digitalized and offered on Must Had platform.