MIPARO lists homes for sale in a variety of emerging markets. They not only showcase homes for sale globally, they also provide their broker clients with buyer leads. The property portal category is very mature in the developed countries of Europe, the U.S., Australia, South Africa, and Japan. However, in emerging markets, where Internet penetration and usage lags, listing portals are just coming into their own. Typically, dozens of broker sites and listing platforms exist in these countries. Few feature an area’s entire inventory. It very difficult for domestic and international buyers to navigate these platforms, and often, language and the trust factor – there are a lot of scam artists – remain a problem too.
MIPARO’s goal is to be the “go-to” platform for buyers and sellers in the real estate market in emerging markets. They hope to consolidate housing inventory so buyers don’t have to visit countless websites. Furthermore, MIPARO seeks to assist brokers and agent by providing leads and offering CRM-type products so agents can devote more of their time to developing customer relationships, and less on managing data and book keeping.
To date, MIPARO is the leading online listing platform in Bangladesh and the second largest in the Philippines. They are launching a crowdfunding campaign on May 21 with FundedByMe to acquire capital to expand into India, Thailand and other emerging markets.