MIITO GmbH

MIITO makes your perfect cup of tea: minimum effort with premium result

BUSINESS SUMMARY
The preparation of loose leaf tea is complicated and time consuming. MIITO targets the growing premium tea market and provides an integrated solution to brew a perfect cup of tea

OPPORTUNITY
Tea is the world’s most consumed beverage, outpacing bottled water, carbonates, beer and coffee. However the retail value is just US$41 billion, compared to coffee’s US$76 billion and carbonated US$183 billion, the global tea market still awaits an innovation to unlock the high value found in competing beverages

MILESTONES
- Kickstarter campaign (June 2015), which sold more than 6300 MIITOs and raised more than €800K in revenue within one month
- Assembling a diverse team of design, engineering, manufacturing,
supply chain and business skills
- Current stage: design for manufacturing