The Makr Shakr Company aims to empower people with new robotic interactions, especially in the food and beverage sector. The company is dedicated to three core values: creativity, simplicity, enjoyment. With Makr Shakr, the passion for cocktails and flair for design meet in a pair of robotic arms. The bar system combines future robotics with Italian design roots –being developed in the Italian birthplace of Vermouth. The system explores the new dynamics of social creation, with users as designers: “design, make and enjoy”.