m3ter

Business Description Founded in London by Griffin Parry and John Griffin, the fintech startup makes its easy for SaaS companies to deploy, manage and optimize usage-based pricing (UBP). The UBP model is becoming increasingly popular amongst SaaS businesses as charging customers for what they consume allows for easier adoption, costless upsell, better margin control, and greater customer satisfaction. In recent years, many of the software IPOs with the strongest net dollar retention – the likes of Snowflake and Datadog – have operated usage-based pricing, and today, usage-based companies are valued at a premium compared to other SaaS businesses.
However, implementing UBP has, until now, been a bit of a headache to implement. Billing operations are challenging because usage data needs to be brought together with commercial terms, something that businesses too often manage in a spreadsheet ‒ a time-consuming, error-prone process that struggles with complexity and change.
Delivering a good product experience necessarily involves providing customers with up-to-date information about usage and how it converts to spend, and that’s hard to do. At the same time, Sales and Customer Success teams struggle to do their jobs without easy access to customer usage data, and revenues are near-impossible to predict without reliable forecasts of future usage and spend. This is where m3ter comes in.
Tags B2B, Billing, Price Comparison, SaaS, Software
Website https://m3ter.com/
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