Lysa

The financial industry has long lived well on being a little difficult, tricky and fancy.
Those who have been tasked with helping the customer make better decisions, have instead recommended expensive, often less good, products and received a great kick-back as a thank you. This has led to dissatisfied customers and eroded confidence in an old system. We think that’s good. Because trust has to be built on honesty and transparency, and sometimes the broken must be torn down in order for something better to be built up.