Live Penalty

Live Penalty is a F2P mobile game that combines the real and the digital world of sports. Starting with football - the biggest sport in the world - real experience meets digital reach. Via live video stream, an unlimited number of online gamers (digital) can control a physical machine and compete against live athletes (real).

Set on a physical stage, a customized football launcher is paired with a large high-end LED panel behind a standard-sized goal and combined with a professional broadcasting system. A real human goalkeeper on stage awaits the digital players for the live streaming session, giving gamers around the world the chance to shoot balls and score goals against the athlete on their mobile device.

By encouraging players to pass multiple rounds of the elimination game, one gamer then gets the chance to take full control over the launcher in the final round. By utilizing famous goalkeepers and other VIPs, this unique approach allows fans from all over the world to engage with their idols while offering extreme exposure to brands and talents alike.

The technology, which allows multiple people to play at the same time, involves various advanced mathematical calculations running in the background. Simply put: Each round, an average target will be calculated after all players have inputted their data and the elimination process will narrow it down to one single player in the very last round.

An offline version of the game keeps users entertained 24/7. Collecting LivePoints during any game helps to improve the gamers’ skills, rising through the ranks and eventually granting access to exclusive VIP events reserved for only the best players.

Acquired LiveCoins and other in-app purchases help unlock special gaming features. Ads as Rewards, live event advertisement and brand activations help monetize the traffic.