KIND2

The discovery that shampoo is 80% water led KIND2 founder Sue Campbell to leave her corporate career in 2018 and create a range of high performing, plastic free, solid shampoo and conditioner bars.

The consumer backlash against plastic is increasing, yet there are few plastic free choices in personal care. KIND2 is the story of wanting to make a positive difference, through circular economy thinking and product innovation.

The launch range includes 2 shampoos: The Hydrating One and The Sensitive One, plus a conditioner: The Restoring One. Made in the UK and packaged in a compostable cardboard box, all KIND2 products are vegan and free from plastic, soap, sulphates, silicones and parabens. And each shampoo bar or conditioner bar lasts as long as 2 – 3 bottles.