At iofood we believe that knowing what we eat is a right.
Our mission is to connect what is on your plate or on a shelf with food knowledge, the metadata on the actual food. By doing this, the way we search, order, shop and experience food will be radically transformed.
Think about how knowing things such as nutritional facts, allergens, traceability details, information on producers and other relevant food data on what is actually being offered to you, would inform your food-related decision making.
The internet of food enables for a whole new set of possibilities on how people interact with food, opening a vast potential to create immense value to users as we help solve the delivery and dissemination of food data across multiple digital channels, improving satisfaction and even potentially improving health and wellbeing.