The inCust platform is the Swiss knife for mass-market businesses.
inCust lets any business, be it a retailer, entertainment business, or a hotel chain, turn occasional visitors into returning customers, boost income and profits and beat the competition by engaging into customer interaction and lifecycle management.
Businesses benefit from payment processing, POS software and e-shop, digital coupons and gift cards, prepaid goods and service subscriptions, numerous communication channels, powerful loyalty program engine, and other outstanding business features of the inCust platform.
Customers are identified by their phone numbers, QR codes or emails, without a need to invest in production and management of plastic cards or installation of custom hardware. A business can start using the platform in 15 minutes, and new customers are engaged instantly when they make their first purchase.
inCust provides direct real-time channels for communicating with customers, in the form of SMS and push messages, news streams on customer smartphones, direct chats with businesses, as well as the self-service Kiosk solution for points of sale. Those channels provide much higher read rate than traditional email newsletters.
Sales can be incentivized by selling subscriptions and prepaid cards for goods and services. Advanced marketing mechanisms include sending messages with fine-grained targeting, offering coupons and gift certificates to prospects and new visitors, and using the coupon exchange to gain new customers. Additionally, inCust provides ticket sale and validation functions.
The platform can be used individually by each business under the inCust trademark and optionally white-labeled and customized for specific business needs. Coalition (joint) activities and loyalty programs are available as well.