IMM Shoes, Made by Immigrants
Our mission is to unlock the value of immigration in Europe and to transform immigrants into a driving force for economic and social growth. IMM Shoes was created under this belief in partnership with immigrant entrepreneurs to bring to market meaningful products, ethically and sustainably made throughout the entire production chain.
Business model outline:
– A digitally native brand, with a singular online e-commerce platform, shipping internationally.
– All products are made with surplus materials cast-off by luxury brands.
– Positioned at entry-luxury at €120-€150 price range. This aims to give deserving credit to the supreme quality of craftsmanship and our commitment to the entire sustainable production chain.
Following the MVP with Home Shoes collection in 2019, IMM is to launch a second line of outdoor shoes of espadrilles in June 2021 to complete the brand’s product portfolio.
Behind the brand are two founders, deeply convinced that future businesses should be guided by CRS, a tangible contribution to bringing equality and social justice in the workplace.
For further information, please visit www.immshoes.com