Friendz is an Italian startup founded in 2015 and committed to improving other startups through digital marketing solutions. The goal of this startup is to encourage web users to support brands they love through their active participation in creative campaigns tailored for each company. The philosophy behind the platform is that, not only should users’ engagement boost visibility for the brands, but it also should create profit for the users themselves. The campaigns, in fact, are built in such a way that the more the users participate, the more they get rewarded with virtual credits that they can spend on selected e–commerce platforms. The specific contribution that the users give to the campaigns consists of high quality pictures of products associated with the brands. Friendz is the first marketing platform that allows companies to get into people’s feeds and transform their customers in influencers.
MarTech, Digital Marketing, AdTech, Creative Campaigns