We dare to envisage a world where you don’t need a financial advisor – much as you no longer need a travel agent thanks to the likes of Expedia. Just as you do with films, restaurants and hotels, we see a world where you consult an independent platform before making any financial decision.
Our first product is our daily newsletter that explains what’s happening in the world of finance in 3 minutes and without any jargon. This has attracted 200,000 readers – but removing financial jargon is just the first step in levelling the playing field. Since then we have expanded our team, and grown our community around the world!