Fashinating

Fashinating is a fashion discovery utility and a visual product search. It brings together 130,000+ fashion products from the best online stores in one site. Then, it helps users find what they want based on their unique taste. The user experiences a fashion discovery trip on the fashion items that are continually refined based on her style-profile. While navigating through the products, the users rate them, enabling next users see the best and most popular products, based on the millions of opinions from the previous users.

Fashinating's recommendation algorithm uses crowd-sourcing and data-mining techniques to help users find their favorite products. Our visitors have added more than 5,000,000 products to their favorites and the performance of our algorithm is improving over time as it is evident from the increasing rate of "likes" within our system.

Fashinating has a pending US patent for its business process, an average of 30 pageviews/visit, 5 co-branding agreements with services like Microsoft's MSN.gr (over 13M visits) and over 250 agreements with eshops (like GAP, FCUK, Esprit). The service operates a very mature product in the Greek market (great ROI on advertising), an international version and a recently launched UK version Fashinating.co.uk

(updated 5/07/2012)