FaizPay aims to provide an affordable and cost-effective alternative to card payments in-store and online. We do this by facilitating account-to-account payments from a consumer to a merchant via the Open Banking framework and bespoke direct APIs with financial institutions when available. In the retail world, we will fully circumvent the existing card and point of sales (POS) terminal infrastructure. In an innovative way (using Near Field Technology), consumers will be able to seamlessly pay with their mobile phones (as quick and seamless as with ApplePay). Our online tool provides seamless integration with retailer’s e-commerce including plug-ins and SDKs for WordPress, Shopify, Android and iOS. We are the only new startup with a dedicated in-store retail and multi-channel approach.