With 1 in 3 women regularly buying men’s razor’s, Estrid have stepped in to save the shave. Estrid (founded in 2019) is Scandinavia’s first female razor brand offering body-positive, sustainably sourced, vegan razors on subscription. Its razors, available in an assortment of fun colours – blush, peach, lemonade – have five blades, and are based on cocoa butter, aloe vera, and shea butter. In addition, the razor’s nature-inspired ergonomic design also makes for easy use.
Articles about Estrid:
- August 27, 2021 10 Stockholm-based startups to watch in 2021
- February 3, 2021 10 promising Sweden-based startups to watch in 2021
- December 11, 2020 Weekly VC Overview: The 68 European startup funding rounds we tracked this week (Dec 7-11, 2020)