Hair removal should be optional. Great hair removal shouldn’t. That’s why we’ve created Estrid — an all-purpose razor designed foremost for women and non-binary who believe that the hair removal process should be a pain-free affair.

With 1 in 3 women regularly buying men’s razor’s, Estrid have stepped in to save the shave. Estrid (founded in 2019) is Scandinavia’s first female razor brand offering body-positive, sustainably sourced, vegan razors on subscription. Its razors, available in an assortment of fun colours – blush, peach, lemonade – have five blades, and are based on cocoa butter, aloe vera, and shea butter. In addition, the razor’s nature-inspired ergonomic design also makes for easy use.

FemTech, Vegan, Beauty
Between €10 million-€25 million

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