easyCashback loyalty programme, part of the easy® family of brands, has the scope to deliver a modern user-friendly loyalty programme to all easy clients offering generous cashback from over 15.000 UK and EU partners both online and in-store, through our CLO programme active on 170 easyJet destinations.
The easyCashback programme will be the vehicle linking all the over 35 easy® branded companies with the different customer bases into one place, the easyMarket place.
We therefore intend to build win-win partnerships with these easy® family of brands companies to reach out to their clients and members bringing more business to the single company and at the same time will give the user lower price, better promotions or upgrades while becoming an even more loyal easy® client.
This will also encourage new customers to sign up with us to profit from these exclusive easy® dedicated marketing activities.
The CLO (card linked offer) programme, active on all in-store purchases, will automatically keep track of the purchases and seamlessly redeem all the cashback onto the virtual easycashback Mastercard and can instantly be used as payment for any product or service. By integrating the easycashback e-wallet API on the easy partner website the cashback can be used when purchasing a ticket, paying for a hotel room or a gym subscription.
This action enables members to use the cashback;
• when purchasing from the easy family of brands
• becoming the most appreciated redemption option
by further encouraging use of the platform for
paying new trips and holidays
• giving the most value for money
• increasing members travelling, hotel stays, storage
• bringing recurring income to these easy businesses
The client base will initially come from the easy®group, (easyJet, easyHotel, easyFoods, easyTaxis, easyCar, easyVoyage, easyGym etc) and cross pollination, cross promotion and integration with selected partners will drive even more clients to use the app.