Problem identification: Shopping for sustainable products is a time-consuming and confusing experience for consumers. The market is currently in a status quo where there is very little transparency about the actual impact of the products being sold on the market. This status quo stems from the state-of-the-art system for assessing the environmental impact of products, which is time-consuming, expensive and inaccurate due to a lack of available data.
The solution to the problem: Dayrize.com will bring the fragmented market of sustainable products into one platform and act as a trusted source for consumers to compare the sustainability performance of individual products. In order to realize this ambition, a proprietary A.I. powered vetting tool, called Lucy, will assess the sustainability impact of a broad range of consumer products (from food to household electronics) in a rapid, robust, and automated way. The assessment will be summarized in a Dayrize Score, which will be standardized for all products, making it easy to really compare the sustainability of products across ranges and categories on the e-commerce platform.
Product in focus: Lucy is the core differentiating feature of the Dayrize.com e-commerce marketplace and the focus of this project. The main challenge is to develop a multi-faceted tool with several interoperable components that are able to perform scientifically sound life-cycle analysis within a short period of time and a high accuracy. The technical success relies on a combination of innovative approaches in both environmental impact methodologies as well as software development and Artificial Intelligence.